Adidas Pushes Further Into the US Swimming Market

Adidas is taking another step to position itself in the U.S. swimming market. Recently, the German-based manufacturer has signed sponsorship deals with elite swimmers, such as Josh Prenot (Olympic Silver medalist), Kyle Chalmers (Olympic Gold medalist), Madi Wilson (World Championship Silver medalist) and Michael Andres (World Championship Gold medalist.) Now, Adidas is launching a dedicated…


Phelps Looking to Grow the MP Swimwear Line

Michael Phelps is trying to make the transition from pool success to business success. He says that he admires how Michael Jordan was able to parlay his success on the court into the business world. Jordan turn his namesake brand into a billion dollar empire. One area Phelps will focus on is his line of…


Press Release: Arena Waives FINA Approval on Three Models of Powerskin Carbon-Pro

Next Generation POWERSKIN Carbon-Pro (Mark 2) is already available. Superior performance, quality products, transparency and ethical and fair business practices have been Arena’s key values since its inception forty years ago. Consistent with these principles, all Arena products are designed and manufactured using the most innovative technologies and applying strict quality controls to ensure the…


Some Powerskin Carbon Pro Suits Banned

Some of Arena’s Powerskin Carbon Pro line of suit have been banned by FINA for not complying with the rules and regulations. Arena launched a quality control investigation and discovered that a change in the manufacturing process, which was necessary to meet demand, may have inadvertently caused a reduction in the “permeability to air” of…


Summer League Jammer Time!

It’s that time of year in the US. Summer League swim teams are starting to form all over the country. Kids are getting excited about winning their medals. :o) But one lucky parent has probably been assigned with choosing the jammers for the boys team. Our advise: Don’t panic Choose a design that represents the…


Speedo Sign Florent Manaudou

Speedo have unveiled it’s latest sponsorship deal. Florent Manaudou is now a Speedo swimmer and will help promote the brand. The 22-year-old Olympic champion, who also has two World Championship medals and five European titles to his name, has signed a four-year deal with the swimwear giant which sees him following in the footsteps of…


A Comparison of Team Australia and Team GB at the London Olympics

Have recently commented on the lackluster performance of the Aussie swim team at the London Olympics. The British team had an equally-dismal showing. Mike at Simply Swim wrote a nice comparison between the two teams, including some of the major changes that each team has implemented since the games in an effort to turn the…


Japanese Women Beat Own National Records

Japanese swimmers are having a record-breaking short course season. Aya Terakawm broke her national record in the 50 free (26.05) and moved closer to becoming the first Japanese female to break 26 seocnds. Meanwhile, teenager Kanako Watanbe beat her 100 IM national record by .4 seconds, clocking a 59.34. Terakawa swam a 26.05 in the…


Aussies Return to the Golden Cap

No stone has been left unturned as Australian Swimming tries to understand why they had the worst Olympic performance in many years. Even the equiment is being questioned. Apparently, the team had two types of swim caps — one white, plus the iconic golden caps.  However, the white ones were made from the latest technology…


Arena’s Powerskin Carbon-Pro suit is simple, but effective

Source: NBC There’s a battle going on behind the scenes of the world’s swimming elite, and it’s not Michael Phelps versus Ryan Lochte or Brendan Hansen versus Kosuke Kitajima. It’s a battle that seems possibly more fit for the red carpet because recently who you are wearing has become quite a topic of conversation. This…