Adidas Pushes Further Into the US Swimming Market

Adidas is taking another step to position itself in the U.S. swimming market. Recently, the German-based manufacturer has signed sponsorship deals with elite swimmers, such as Josh Prenot (Olympic Silver medalist), Kyle Chalmers (Olympic Gold medalist), Madi Wilson (World Championship Silver medalist) and Michael Andres (World Championship Gold medalist.)

Now, Adidas is launching a dedicated US-based, swimming website at

Adidas is the largest sportswear manufacturer in Europe and the second largest globally. Despite that, they are a relative newcomer to the swim jammer world. Their tech suits include the Adizero XVI Freestyle jammer and the Adizero XVI Breaststroke jammer.

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